Storyboarding
Heartland Payment Systems
Brand Strategy, Copy Writing, Illustration:
Heartland Payment Systems claimed to offer a method of managing payroll unlike the larger, impersonal companies, and wanted to reinforce their 'we put you first' attitude. The overarching concept to this campaign was 'not cookie-cutter'. Based on that, this storyboard, designed for an online animated feature would have the look and feel of an early 1960s cookbook.
