Company Blood Drive

Storyboarding, Illustration, Sound Editing, Animation:

While working at Bristol Myers Squibb, the annual blood drive required an attention grabbing animated email. I worked closely with a copy writer to create this short sequence.

The art director had a vision that worked well for one of my styles of illustration (how do you make a bag of blood not look gory?) but the biggest challenge was selecting and editing a musical track that worked with the attitude and timing of the animation. BMS had an extensive royalty-free music library, and after narrowing the selection down to three, I was tasked with editing the tune to fit. I think it worked out well.

Click on any of the images to open the flash animation. No, you can't see it on your phone. Sorry. Blame Steve Jobs.



Digital Design